Rabu, 27 April 2011

[Y155.Ebook] Ebook Managing the Supply Chain : The Definitive Guide for the Business Professional, by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

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Managing the Supply Chain : The Definitive Guide for the Business Professional, by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

Managing the Supply Chain : The Definitive Guide for the Business Professional, by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi



Managing the Supply Chain : The Definitive Guide for the Business Professional, by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

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Managing the Supply Chain : The Definitive Guide for the Business Professional, by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

In today's environment of tight budgets and even tighter turnarounds, effective supply-chain management has become a core business requirement. Managing the Supply Chain adapts the number one supply-chain book on the college market to examine how professionals can consistently turn supply-chain strategy into a competitive advantage.

This results-based book examines the experiences of today's most accomplished companies to demonstrate supply-chain innovation at work in the marketplace.

  • Sales Rank: #631943 in Books
  • Published on: 2004-01-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.08" w x 6.30" l, 1.29 pounds
  • Binding: Hardcover
  • 300 pages

From the Back Cover

Innovative Supply Chain Solutions from Amazon.com, Coca-Cola, Dell, Wal-Mart, and other supply chain leaders

Today's fiercely competitive environment of tight budgets and even faster turnarounds has made the effective integration of suppliers, manufacturers, warehouses, and stores a competitive necessity. Managing the Supply Chain examines how leading companies have answered the call by analyzing and revamping every step in their supply chains, significantly reducing distribution costs and delivery times while increasing bottom-line profit.

Case studies and examples combine with insightful analysis to reveal how top companies remain competitive by squeezing every possible improvement from every aspect of their supply chain. Managing the Supply Chain provides today's most in-depth examination of important advances in supply chain strategies and technologies, including:

  • Techniques for meeting all supply chain challenges, from managing risk through achieving global optimization
  • Effective strategies for partnering, supply chain integration, inventory optimization, make-or-buy decisions, and more
  • Comparison, tradeoffs, and implementation issues associated with the various strategies

As today's managers know, ongoing supply chain innovations have made managing a business more complex than at any time in the past. Let Managing the Supply Chain show you how leading organizations are reducing variability in their supply chain operations--by broadening their focus to encompass today's limitless supply chain possibilities.

"In the last few years, analysis and insight have improved and effective models and decision-support systems have been developed--but these may not be familiar to industry. This book aims to fill this gap by presenting state-of-the-art models and solution methods, insights, and concepts important in the design, control, operation, and management of supply chain systems."

--From Chapter 1: Introduction

Even before decision-makers knew it by name, supply chain management was always a critical factor in determining the success or failure of a business. Today, it has become increasingly apparent that monumental financial advantages can be attained through relatively minor supply chain adjustments--and, conversely, that catastrophic losses can result from ignoring those adjustments.

Managing the Supply Chain provides a step-by-step template for protecting your company's competitive stance by fine-tuning every aspect of its supply chain operation. Case studies and examples reveal the strategies and struggles behind some of today's greatest success stories, including:

  • How Wal-Mart used cross-docking, strategic partnering, and information technology to grow from a niche retailer to the largest--and most profitable--retailer in the world
  • How Dell used virtual integration to blur traditional supply chain boundaries between suppliers, manufacturers, and end users
  • How Grainger.com helped the distributor reach out to its customers--and increase the size of each order

Beyond these examples, however, this important book demonstrates how organizations of any size or industry can adopt and adapt successful supply chain strategies to quickly enter new markets and build strategic alliances; understand and implement the latest technologies; identify the best business model for a specific supply chain; improve on-time delivery while significantly decreasing inventory levels and costs; and more.

How can you improve your company's current supply chain strategy? Managing the Supply Chain takes you through your entire supply chain strategy, from supply acquisition through retailer communication, to reveal hundreds of ways in which world-class organizations are asking and answering that question. Regardless of your industry or position within that industry, it will provide you with the answers you need to identify best practices, eliminate costly overlap, and gain valuable advantages from every supply chain operation.

About the Author

David Simchi-Levi, Ph.D., is a professor of engineering systems at MIT, cofounder and chairman of Logic Tools, Inc., and the recipient of a number of awards for his work in supply, logistics, and transportation. Dr Simchi-Levi is the coauthor of The Logic of Logistics, a book describing the theory behind logistics and supply chain management.

Philip Kaminsky, Ph.D., is an associate professor of industrial engineering at the University of California at Berkeley and a globally renowned consultant in supply chain and production management.

Edith Simchi-Levi is a co-founder and vice president of operations for Logic Tools, Inc. She has extensive experience in software development as well as logistics and supply chain management consulting.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A very good book
By ALBERTO M.R. FERNANDEZ B.
The book gets its objective: to inform managers, academics, students, consultants, about supply chain management (SCM) key success factors. The book is very clear and uses the tipical management language with focus on logistics and supply management terms. Because of the readers segment focus (managers, consultants), the book doesn't use mathematical models but shows many examples of supply chain management good practices, all obtained from firms operating in diferent countries.
The introduction gives an overview of the SCM, the following chapters devolop the concepts and methodologies, about the SC integration (pull-push approach), network planning, customer value, global issues, among others.

0 of 0 people found the following review helpful.
General introduction
By Serhat Yildiz
As a supply chain expert for more than 10 years, I found this book abit academic and not based on practical truth.
Obviously not covering all elements of supply chain but giving more theoritical information instead. Given examples are more unique to those companies. It should better to give clear guidance against practical concerns with necessary methodologies.

0 of 0 people found the following review helpful.
Class Material, but applicable for many
By A. Kotula
I thought this book gave a good understanding of supply chain management issues and how to effectively manage the supply chain. It was required for a class, but a good read nonetheless.

See all 8 customer reviews...

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[D853.Ebook] Download PDF Loss Distributions (Wiley Series in Probability and Statistics), by Robert V. Hogg, Stuart A. Klugman

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Loss Distributions (Wiley Series in Probability and Statistics), by Robert V. Hogg, Stuart A. Klugman

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Loss Distributions (Wiley Series in Probability and Statistics), by Robert V. Hogg, Stuart A. Klugman

Devoted to the problem of fitting parametric probability distributions to data, this treatment uniquely unifies loss modeling in one book. Data sets used are related to the insurance industry, but can be applied to other distributions. Emphasis is on the distribution of single losses related to claims made against various types of insurance policies. Includes five sets of insurance data as examples.

  • Sales Rank: #2444177 in Books
  • Published on: 1984-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.29" h x .86" w x 6.36" l, .0 pounds
  • Binding: Hardcover
  • 235 pages

From the Publisher
Devoted to the problem of fitting parametric probability distributions to data, this treatment uniquely unifies loss modeling in one book. . Data sets used are related to the insurance industry, but can be applied to other distributions. Emphasis is on the distribution of single losses related to claims made against various types of insurance policies. Includes five sets of insurance data as examples.

Most helpful customer reviews

8 of 11 people found the following review helpful.
Loss Distributions
By Alan Sirkin
This book, part of the Wiley Series in Probability and Mathematical Statistics is writen for the fitting of probability distribution models to data relating to losses in the insurance industry. A necessary prerequisite for the understanding of this book is a university course in mathematical statistics. This is an advanced book utilizing higher mathematical formulas and functions. It covers models for random variables, statistical inference, loss distributions, and applications. It is a very useful book for those interested in theory and who are competent in advanced functions.

0 of 0 people found the following review helpful.
An Excellent Early Book
By T. Coatney
I have used this book actively in actuarial and quantitative finance work since it was first published. I've found it invaluable. I've not given it 5 stars only because it has been improved in Klugman's later book on the subject.

As the first reveiw mentions, you will need to be familiar with mathematical statistics to use it. Not too high a hurdle for those needing what this book has. The appendix on loss distributions is superb -- it is the cheat sheet I wanted and didn't have to create. Klugman has since had some substantial updates with Wilmot that cost a lot more than this fine old book. You'll get a lot of mileage out of this earlier work, but the updates have quite a bit more at the price of steeper math climbing.

Full disclosure: Stuart was one of my professors at University of Iowa, and Robert Hogg was there as well at the time.

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Selasa, 26 April 2011

[Z918.Ebook] Ebook Download Seconds, by David Ely

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Seconds, by David Ely

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Seconds, by David Ely

What would you give up for a second chance?

Antiochus Wilson is completely and utterly bored with his life, until he receives the call that changes everything. When the voice on the other end of the line promises him excitement, wealth, and happiness, he is more than a little intrigued.

Arriving at a hastily scrawled address, Wilson discovers a mysterious and exclusive organization that offers its clients whole new lives . . . for a price. The organization arranges for a client's demise or disappearance and outfits each with a new body in which to begin again. But there's no turning back, and no room for second-guessing. When Wilson begins to question his new circumstances and pushes some very well-established boundaries a bit too far for the organization's comfort, his second chance may just be his last.

  • Sales Rank: #354702 in Books
  • Published on: 2013-01-22
  • Released on: 2013-01-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.70" h x .80" w x 4.10" l, .0 pounds
  • Binding: Mass Market Paperback
  • 224 pages

Most helpful customer reviews

19 of 19 people found the following review helpful.
A cult classic
By TChris
According to the publisher, Seconds is a cult classic. I must belong to the wrong cult because I wasn't familiar with it until it appeared in a new edition.

Should Wilson leave his life behind? Should he start again? He gets along with his wife but passion, even affection, has long disappeared. He rarely hears from his daughter. His job at the bank provides him with a comfortable living but its routine nature is less than satisfying. It's a difficult decision to make but, as someone tells him, "there never was a struggle in the soul of a good man that wasn't hard."

These questions arise when Wilson (who isn't yet known by that name) gets a call from a dead friend who recommends a service that offers its clients a rebirth. Wilson doesn't quite understand what the service is all about, but his friend arranges an appointment and Wilson keeps it. The firm provides Wilson with a faked death complete with a corpse that passes as his own, then gives him a new appearance, occupation (artist, complete with a fine arts degree, portfolio, and solid reviews), and residence.

Reinventing oneself as a completely new person, leaving the old self behind, is an inviting fantasy, but Wilson learns (and this, I think, is the story's point) that it isn't as pleasant as we imagine it to be. It isn't easy to "cast off all the old associations and memories on which he had become accustomed to depend." In fact, once Wilson is "dead," he defies the rules by investigating his old life as others saw him. Unsurprisingly, he's not pleased with what he learns, or with the knowledge that he is so little missed. The fate of those, like Wilson, who don't follow the rules, who don't adjust well to rebirth, is the story's kicker.

If Seconds is indeed a cult classic, I can understand why. Soylent Green is something of a cult classic for similar reasons: there's a sort of irony in the surprise ending and the story can be seen as a commentary on the true value of human life. Seconds sends additional messages: Dreams don't always come true, particularly when the dream isn't yours to begin with. And: If you want to abandon your life because you've made a botch of it and start over, what makes you think you'll do any better the second time around? As with Soylent Green, you need to accept a certain measure of implausibility to enjoy Seconds, but enjoy it I did. I guess that means I've joined a new cult.

10 of 11 people found the following review helpful.
"Seconds"
By Alex C. Telander
Originally released in 1963, and made into a movie starring Rock Hudson in 1966, David Ely's short science fiction book has been rereleased in 2013, and feels destined to be remade into a scifi summer blockbuster. While at times the novel feels very dated, there are many themes in the book that resonate with today's reader and everything going on in the world.

Antiochus Wilson has the classic sixties life: a decent job which he has done well in and climbed the ranks, making a decent wage; at home he has a wonderful and dutiful wife; a daughter who has grown up and is living elsewhere now; but he is bored with his life. He has a couple of hobbies, like painting sometimes in the garage, or taking his boat out, but otherwise he's just fed-up with everything. So when he gets the address and note that will change his life, he jumps at the opportunity.

Skipping out of work on lunch, he heads to the clandestine address on the other side of town. He finds himself in a strange warehouse where a stranger tells him to put on overalls and dirty himself up a bit. Then they head to another destination incognito and so starts the first minute of his new life. Antiochus "Tony" Wilson is being given a second, new life. Agreeing on an expensive package, he is killed off; a perfect cadaver left in his place, while he undergoes reconstructive surgery and comes out a new, handsomer man. A new life is created for him: a successful artist, with a new home in California. He is famous, people love him, especially the young models who post nude for him. What could be better?

Except Antiochus Wilson, for some reason, can't let go of his past; can't let go of his wife, or his daughter whom he rarely saw.

Seconds, in some ways, feels like a modern James Bond movie, where women play minor secondary characters, serving the men, yet everything else feels current and meaningful. The book plays around with the concept of identity and who one really is, and the true power of family. The company that gives these men second, new lives was conceived as a brilliant breakthrough that every man would want, but that seems not to be the case.

Originally written on February 20, 2013 ©Alex C. Telander.

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15 of 18 people found the following review helpful.
Ever wish you could chuck everything and just start over?
By Amazon Customer
Are you frustrated with your life? Tired of your boring, mundane existence? Ever wish you could chuck everything and start over? Seconds is the story of a man who does just that, and lives to regret it.

Seconds' protagonist (whom we know only by his adopted name of Wilson) procures the exclusive services of a mysterious organization, which, for a price, creates new lives for its customers. After carefully arranging the demise or disappearance of a client, this organization then surgically alters that client's appearance. After a long period of convalescence and physical training, the client is provided with a new identity and alternative lifestyle.

Most clients quickly adapt to their new lives, but some, like Wilson, have a harder time. Wilson longs for the life he gave up, but finds, upon investigation, that he is not really missed by his family and acquaintances. The organization, which depends upon secrecy for survival, cannot tolerate such backsliding and brings Wilson back into the fold. Eventually realizing that his old life is in fact over, Wilson blithely resigns himself to the new, only to discover he has forfeited both. The brutal ending, while expected, is still shocking, primarily because Wilson doesn't see it coming.

Seconds is a tight, disturbing little book, one which proves the old adage, "Be careful what you wish for, because you just might get it." After finishing, you'll probably conclude that your present life, no matter how humdrum or challenging it may be, is not so bad after all.

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Rabu, 20 April 2011

[M301.Ebook] Free PDF Interviewing for Solutions, by Peter De Jong, Insoo Kim Berg

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Interviewing for Solutions, by Peter De Jong, Insoo Kim Berg

Interviewing for Solutions, by Peter De Jong, Insoo Kim Berg



Interviewing for Solutions, by Peter De Jong, Insoo Kim Berg

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Interviewing for Solutions, by Peter De Jong, Insoo Kim Berg

Authors Peter De Jong and Insoo Kim Berg present an interviewing skills text with a unique solution-focused approach. This unique approach views clients as competent, helps them to visualize the changes they want, and builds on what they are already doing that works. Throughout the book, the authors' present models for solution-focused work, illustrated by examples and supported by research.

  • Sales Rank: #437725 in Books
  • Brand: Brand: Brooks Cole
  • Published on: 2001-06-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.25" w x .50" l,
  • Binding: Paperback
  • 336 pages
Features
  • Used Book in Good Condition

Review
"This is the best thing to come out in years! It is exciting that it is available. Simple and to the point. It lends itself to being used in different courses and over a series of course. The (new) videotape is excellent and fits the content well."

"I especially like the new chapter (9) that addresses working with mandated clients. This was a needed addition. I would encourage a colleague to use this text…It is a more helpful, respectful, and empowering way to work with people…I am very pleased with the video you sent. I would prefer this video to the one I purchased previously and would use it to demonstrate skills as well as to generate discussion."

About the Author
Peter De Jong, Ph.D., is a professor of social work at Calvin College in Grand Rapids, Michigan. He has been an outpatient therapist, case worker, and led trainings and consultations with mental health clinics, family service agencies, juvenile corrections programs, and schools. In addition to co-authoring (with Insoo Kim Berg) two earlier editions of INTERVIEWING FOR SOLUTIONS, he has written several articles and book chapters on solution-focused therapy. Peter continues to develop new practice tools and therapy and training manuals, and to conduct research on practice and how new practitioners acquire a solution-focused outlook and skills.

Insoo Kim Berg, M.S.S.W. is a co-developer of the solution-focused approach and is the director of the Brief Family Therapy Center, Milwaukee, Wisconsin. Many of her 10 books and over 35 papers have been translated into 14 languages. Among her books are FAMILY BASED SERVICES, WORKING WITH THE PROBLEM DRINKER (co-author Scott D. Miller), BUILDING SOLUTIONS IN CHILD PROTECTIVE SERVICES (co-author Susan Kelly), and CHILDREN'S SOLUTION WORK (co-author Therese Steiner). Insoo lectures across North America, Europe, Scandinavia, and Pacific Rim countries and consults with organizations and various government agencies.

Most helpful customer reviews

16 of 17 people found the following review helpful.
great introduction to SF
By Coert Visser
In the year 2000, this book was my first acquaintance with the solution focused approach to helping people. I had heard from a collegue (who is also a management coach) about solution focused working and, although I thought it sounded promising, I remained a bit skeptical. However, from the very moment I started reading 'Interviewing for solutions' my attention was firmly captured. Two chapters later I was practically sold. The approach is very clearly explained and the many dialogues in the book are really excellent (especially those by Insoo Kim Berg). After reading this book I started reading and learning more and I began using solution focused working in my practise as a coach and consultant. With peasure and success.

0 of 0 people found the following review helpful.
As good as new!
By Amazon Customer
Great purchase, just a couple of pages with some writing in them, but the book was is amazing condition.

24 of 24 people found the following review helpful.
Excellent Book on Interviewing--Period!
By Rocco B. Rubino
Although solution focused-brief therapy is considered a paradigm, this book could very well be used in any introductory, microskills class, and it should.
The authors put forth a paradigm that is easy to learn (yet technique is perfected with much experience),and it places focus on the client's "non-problem" life. This is important because what we tend to focus on tends to increase.
The authors present SF in a way that is very empowering to both the therapist and the client. For the therapist who is interested in genuinely helping people, this will work, but you cannot use this approach and have an ego-issue w/regard to being an "expert." Rightly, the client is the expert on his/her own life.
A first-class text, and a keeper!

See all 5 customer reviews...

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Minggu, 17 April 2011

[H324.Ebook] Get Free Ebook W. B. Yeats: A Life, Volume II: The Arch-Poet 1915-1939, by R. F. Foster

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W. B. Yeats: A Life, Volume II: The Arch-Poet 1915-1939, by R. F. Foster

The first volume in Roy Foster's magisterial biography of W.B. Yeats was hailed as "a work of huge significance" (The Atlantic Monthly) and "a stupendous historiographical feat" (Irish Sunday Independent). Now, the eagerly awaited second volume explores the complex poetic, political, and personal intricacies of Yeats's dramatic final decades, a period that saw the Easter Rebellion, the founding of the Irish state in 1922, and the production of Yeats's greatest masterpieces.
In the conclusion of this first fully authorized biography, Foster brilliantly illuminates the circumstances--the rich internal and external experiences--that shaped the great poetry of Yeats's later years: "The Wild Swans at Coole," "Sailing to Byzantium," "The Tower," "The Circus Animals Desertion," "Under Ben Bulben," and many others. Yeats's pursuit of Irish nationalism and an independent Irish culture, his continued search for supernatural truths through occult experimentation, his extraordinary marriage, a series of tempestuous love affairs, and his lingering obsession with Maud Gonne are all explored here with a nuance and awareness rare in literary biography. Foster gives us the very texture of Yeats's life and thought, revealing the many ways he made poetry out of the "quarrel" with himself and the upheaval around him. But this consummate biography also shows that Yeats was much more than simply a lyric poet and examines in great detail Yeats's non-poetic work--his essays, plays, polemics, and memoirs. The enormous and varied circle of Yeats's friends, lovers, family, collaborators and antagonists inhabit and enrich a personal world of astounding energy, artistic commitment and verve; while the poet himself is shown returning again and again to his governing preoccupations, sex and death.
Based on complete and unprecedented access to Yeats's papers and written with extraordinary grace and insight, W.B. Yeats, A Life offers the fullest portrait yet of the private and public life of one of the twentieth century's greatest poets.

  • Sales Rank: #971000 in Books
  • Published on: 2003-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.50" h x 2.10" w x 9.44" l, .3 pounds
  • Binding: Hardcover
  • 798 pages

From Publishers Weekly
The explosive era in both Irish history and Yeats's poetry justify the length of the second volume of Oxford historian Foster's masterful life of Yeats. Again Foster approaches Yeats's memoirs with skepticism, shrewdly and scrupulously applying the historical facts to Yeats's self-made image and his poetry. The result adds a unique, superb perspective on Yeats's poetic treatment of the Easter Uprising and subsequent civil war, his eventual disenchantment with the new Irish Free State and the restless philosophical questing of his last years, up to his death just before Ireland's break from Great Britain in WWII. Following Responsibilities in 1914, Yeats had hoped to start a domestic phase in his life with his marriage to Georgie Hyde-Lees and his homesteader purchase of Ballylee castle. Instead, this time of upheaval saw him apotheosize two martyrs, Maude Gonne's husband in "Easter 1916," and Great War casualty Robert Gregory, in "An Irish Airman Foresees His Death." Foster's consummate treatment of the Irish Free State's violent birth further illuminates Yeats's best work in The Wild Swans at Coole and The Tower with a vividness rarely found in biography. More personal matters, such as automatic-writing seances with his wife and his theosophical treatise The Vision, are of less interest to the historian-biographer than Yeats's public figure, including his battles with Catholic censorship and his dubious but brief association with the "Blueshirt" fascist faction. Even as history caught up with and overtook the Free State senator and Nobel laureate, Foster splendidly rounds out the Celtic Twilight bard's inner revolution in his magnificent twilight years.
Copyright 2003 Reed Business Information, Inc.

Review

"A great and important work, a triumph of scholarship, thought, and empathy such as one would hardly have thought possible in this age of disillusion. It is an achievement wholly of a scale with its heroic subject."--John Banville, New York Review of Books


"Marvelous.... The major poems are swiftly, meticulously and deeply read..... They startle one into a renewed sense of their magnificence.... Yeats is a great subject, none greater in 20th-century literature, and 'The Arch-Poet' is the book he deserves, a classic."--Adrian Frazier, New York Times Book Review


"Triumphant.... The Apprentice Mage gave promise of a masterwork and the promise is fulfilled in The Arch-Poet. What we have now is one of the great biographies, as affectionate as it is scholarly, intellectually equal to the tasks it sets itself.... Roy Foster exemplifies the virtues of that Irish intellect so often invoked by Yeats himself, independent, vigorous, liberal and, on occasion, consciously provocative."--Seamus Heaney, Financial Times


"Magnificent.... The Yeats who emerges from these pages is allowed to be haughty and humble, polemicist and priest, prig and profligate, arch-poet in the sense of 'first poet' but also in the sense of 'clever, cunning, crafty, roguish, waggish.' Violet Martin's assessment of Yeats's impact on Irish poetry, that he had 'flung open a great window,' may now be justly applied to Foster's own achievement in W. B. Yeats: A Life."--Paul Muldoon, The Times, London


"A model of the serious literary life. It is learned and scholarly, but the book never fails to carry its learning lightly. It is astonishingly detailed, more so than any other Yeats biography, but the details never clog or slow down the narrative.... His manner of presentation has a good humored sureness of touch throughout; this is no dry-as-dust final reckoning."--The Economist


"It is the great achievement of the second volume of Roy Foster's superb biography that it delivers us late Yeats in all his troublesome immediacy. Foster does this not just by cutting across the record with new facts from the archive--itself a considerable feat, given that half a dozen biographers have already been over the ground--but by constantly reconfiguring what seems familiar."--John Kerrigan, London Review of Books


"It is an enormous achievement, not simply in size--the two books together come to more than 1,400 pages--but of biographical art: no future literary biographer should put pen to paper without studying Mr. Foster's example. His knowledge of Yeats's life and work is complete; what is rarer, his searching inquiry never damages his sympathetic reverence for his subject, and vice versa. Most striking of all, Mr. Foster--a historian, not a literary critic--has a deep and subtle grasp of the Irish history that shaped Yeats, and that Yeats shaped."--Adam Kirsch, New York Sun


"Everything about the work is first-rate: the scholarship, the literary criticism, Foster's lucid and civilized style. It is hardly imaginable that there will be a successor."--Jeffrey Hart, National Review


"An ardor steeled by judgment and prose that is all brains and style."--Richard Eder, New York Times


"A definitive life of Ireland's best-loved poet.... Yeats once described his art to Ezra Pound as 'an accident in one's search for reality.' In this lively new book Foster captures all the richness of that reality, creating a balanced view of Yeats's poetry and his politics alike."--Newsweek International


"Mr. Foster is fully equal to the demands of this many-sided story. He is both an urbane writer and a precise one. He marshals his facts with a skill that ensures that they never impede the narrative flow. He has a shrewd insight into the complications of Yeats's personality and a sure grasp of the social contexts within which the poet lived and moved."--John Gross, Wall Street Journal


"I have never read a biography of any poet that has conveyed so clearly the genius of its subject and the talent of its author."--Frank Kermode, Los Angeles Times


"Foster shows in this learned and engaging biography that Yeats's life, however elevated the realms in which it unfolded, was nothing if not messy.... Foster's disentangling of the complicated skein of Irish political and revolutionary activity over the broad period under consideration is one of the book's great strengths. But it is the fantasia of Yeats's personal life that is most compelling." --Christopher Cahill, Atlantic Monthly


"Yeats emerges from Foster's account of him as a man among men--no saint, not even a sage, yet endlessly compelling."--Denis Donoghue, Harper's


"A formidable scholarly achievement. The research that informs it is staggering; its critical dissections are delicate and acute; and its supple, lucid prose is splendidly stylish.... Grippingly readable and intellectually rich, the book is without doubt one of the mightiest biographies of our age."--Terry Eagleton, The Nation


"Foster has emerged from the massive archive with a story impressively in order. In a triumph of deft arrangement, he intertwines the historical, the literary, the professional, and the personal throughout the sixteen briskly advancing chapters of this second volume."--Helen Vendler, The New Republic


"Foster has quite magnificently done his best to help us reach into and read W. B. Yeats. To recommend this book to others is an honor."--Toronto Globe and Mail


"Foster's knowing, richly detailed investigation is a remarkable achievement, essential to serious students of Yeats's life and work."--Kirkus Reviews


About the Author

Roy Foster is Carroll Professor of Irish History at the University of Oxford and a fellow of Hertford College. His books include Charles Stewart Parnell: The Man and His Family, Lord Randolph Churchill: a Political Life (OUP, 1981), Modern Ireland 1600-1972, Paddy and Mr Punch, and The Irish Story: Telling Tales and Making It Up in Ireland. The prize-winning first volume of this biography, W.B. Yeats, A Life. I: The Apprentice Mage 1865-1914 was published by OUP in 1997.

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Thrilling Conclusion
By Alan Charnock
This is, without any hesitation, the best, most readable, and most comprehensive Yeats biography that I've ever read, and the combination of comprehensive and readable is a master-stroke in itself. This poet has been my passion for going on five years, and the gift of having this book in existence is inexpressible.

1 of 2 people found the following review helpful.
Meticulous and Inspired
By conjunction
This book may be much better than four stars but to be honest I stopped reading after about half way. This was not because of any fault of the book, simply because my interest was not sustained. There are some things about Yeats I understand and some things I do not. I understand his love of the land and of tradition, I understand his interest in the past and Irish mythology, and I understand his promotion of Irish cultural life, the energy he put into the Abbey Theatre, and his carefully measured but at times passionate support for the independence movement. I also have an interest in how the occult becomes a constant theme in Yeats' poetry and his interest in the relationship between image and truth, 'How can you know the dancer from the dance?'

But for me the real interest in Yeats is his struggle to arrive at the kind of plateau he seems to have arrived at by the mid 1920s, from which point he seems to repeat old themes, and whatever there is that is new and further refined somehow ceases to engage me.

For me the vital chapters of this book are those that deal with the sudden re-arousal of Yeats' ferocious political instincts which occurs at the time of the Black and Tans, (as evidenced by his poem 'Reprisals', a fine poem never before printed but here included), and then Foster's careful discussion of 'A Vision', which I have never read but intend to, and which is no doubt a summary of many of his beliefs.

As in the first volume Foster's approach is exhaustive and meticulous without being dry or disinterested. All his relationships are hung up to dry, but for me are perhaps less fascinating than in the earlier volume. The relationships which most interest me are those with Gonne, Synge and Gregory, and to some extent his wife; those that came later don't grab me and unless I'm missing something it is Synge and Gonne more than anyone who turn up again and again in his poetry throughout his life.

2 of 4 people found the following review helpful.
Distinguished Biography
By J. Farrell
Roy Foster has lived up to the standard he set in the first volume of this biography. This is deeply researched, well-written, and wonderfully informative account of Yeats's life.

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Dynastic & Nobility Law -  The End Of A Myth, by Phd.), Prince Gharios Of Ghassan, Al-Nu'man Viii (Ahnume Guerios

Descending from saints, emperors, kings, nobles and heroes, His Highness Prince Gharios is the Chief of Name and Arms of the Sovereign Imperial and Royal House of Ghassan and the Supreme Head of the Kingdom of Ghassan ~ Government-in-Exile. Due to his duties, His Highness has studied the International Jurisprudence of Dynastic and Nobility Law. Being a scholar of many subjects since young age, his efforts rendered several Honorary Degrees, especially in Theological studies. Also an internationally known Master of Martial Arts, His Highness seeks to bring light to this obscure legal segment ending the myths about the Laws around the Titles and Honors. *The Only Specific Book About The Subject Available In English *

  • Sales Rank: #6915172 in Books
  • Published on: 2012-07-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.10" w x 6.00" l, 1.40 pounds
  • Binding: Paperback
  • 436 pages

About the Author
Descending from saints, emperors, kings, nobles and heroes, His Highness Prince Gharios of Ghassan Al-Nu'Man VIII or in Arabic Emir Gharios (Ibn Jafna) Al-Ghassani Al-Nu'Man VIII is a legitimate descendant of the Arab Christian Ghassanid Kings, heir of the Byzantine Emperors from the Nikephoros (Phocid) and Macedonian Dynasty and from the Christian Sheikhs Chemor from Lebanon. His ascendants ruled until 1747 AD as legitimate descendants of the Ghassanid Kings.
Also, Prince Gharios' rights and titles were recognized by the International Arbitration Award number 0413/2011 that, according with the Brazilian Federal Law number 9307/96 has the very same legal value as a Federal Court Verdict and according with the the "1958 NY Convention on Arbitration" is a legal binding court decision in 142 nations in the world. Even being already "res judicata" (matter already judged not subject to appeal) by Brazilian Law, the International Award was recognized and enforced by the Los Angeles Superior Court in February 2012.
Due to his duties, His Highness has studied the International Jurisprudence of Dynastic and Nobility Law. Being a scholar of many subjects since young age, his efforts rendered several Honorary Degrees, especially in Theological studies. Authored the only specific book about Dynastic and Nobility Law in English today ("The End of a Myth").
Never using his titles as "special leverage" Prince Gharios had a brilliant career in Entertainment in Brazil since 1994, in all areas: Movies, TV, Radio, Publishing, Music, Theater, etc. And recently established a second residence in Los Angeles, CA.
Is also a Master of Martial Arts being recently promoted to the 5th Dan (Degree of Black belt) in Aikido by his Master Yoshimitsu Yamada Shihan 8th Dan and certificated by the Aikikai Foundation in Tokyo, Japan. Also holds black-belts in Karate and Kobudo (Japanese weapons).

Most helpful customer reviews

3 of 4 people found the following review helpful.
A fascinating read
By texasartistmdp
This well-written and well-researched book is so worthy; in spite of the vast amount of information presented here the book is not at all off-putting but is engaging and very easy to comprehend. It presents so much data on this topic which, to me, was mostly unfamiliar but is consistently presented concisely without talking down to the reader. It was hard to put down, actually! Most of us with any interest in nobility and royalty are often familiar with the workings of the most famous royal system, that of Great Britain. It would be natural to assume that all other royal dynasties operate similarly, with the same laws and rules. I found the differences fascinating, the history of the Ghassanid dynasty utterly surprising and intriguing and the legitimacy of HIRH Prince Gharios of Ghassan very well documented. I applaud the authors and look forward to any future works on this subject.

1 of 2 people found the following review helpful.
Amazing historical and legal work!
By DrMark_A1956
The subject is very interesting and there's a scarcity of available works in English. Hon. Judge Zvennia wrote a very important Foreword on titles vis a vis with the American Law. Also former Mexican Ambassador in Singapore and also jurist Eduardo Ramos endorses the book. I liked it.

0 of 1 people found the following review helpful.
Very interesting and complete!
By TeacherVP
The book is very good and complete. With dozens of references of jurists around the world and also several European court decisions illustrating what's explained. The book is recommended by jurists and diplomats from 4 continents. I recommend!

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Senin, 11 April 2011

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Today’s Definitive Guide to Marketing Metrics

Choosing Them, Implementing Them, Applying Them

New quantitative formulas, applications, and analytical techniques
  • Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more
  • All-new chapter on leveraging today’s rich online, email, and mobile metrics
  • Expert guidance for clarifying what to measure, and testing reliability and validity
  • Now extensively updated, this award-winning book will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

     

    You’ll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffs—and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make.

     

    A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even “likes.” This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data.

     

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    Marketing Metrics, Third Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

     

    The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

     

    This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today’s many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.” You’ll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable.

     

    Choose the right metric for every marketing challenge

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    Measure what matters, and measure it reliably

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    • Sales Rank: #83839 in Books
    • Published on: 2015-09-06
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.10" h x 1.50" w x 7.10" l, .0 pounds
    • Binding: Hardcover
    • 464 pages

    Review

    "In its first two editions, I’ve found it to be the most comprehensive and authoritative guide to defining, constructing, and using the metrics every marketer needs today. It’s a book I keep handy on my shelf and refer to frequently.
    As marketing continues to rapidly evolve, Marketing Metrics continues to stay at the cutting edge. This third edition updates and adds more detail on a number of the key metrics, including brand metrics and ROI. Given the increasing importance of online and social metrics, this new edition now dedicates a chapter to them separate from traditional advertising metrics. Herein you will also find a section about the metrics for the emerging area of neuro-marketing."
    –Jim Lecinski, Vice President, Americas Customer Solutions, Google


    "Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them." 
    –Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation.


    Updated version of Strategy + Business “2006 Best Books in Marketing award winner” 

    About the Author

    Neil T. Bendle is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. He holds a PhD from the Carlson School of Management, University of Minnesota, and an MBA from Darden. He has been published in journals such as Marketing Science and the Journal of Consumer Research. He has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management. He was responsible for measuring the success of marketing campaigns for the British Labour Party.

     

    Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever. Professor Farris’s research has produced award-winning articles on retail power, the measurement of advertising effects, and marketing budgeting. He has published many articles in journals such as the Harvard Business Review, Journal of Marketing, Journal of Advertising Research, and Marketing Science. He is currently developing improved techniques for integrating marketing and financial metrics and is coauthor of several books, including The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Farris’s consulting clients have ranged from Apple and IBM to Procter & Gamble and Unilever. He has also served on boards of manufacturers and retailers and as an academic trustee of the Marketing Science Institute.

     

    Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting. In addition to academic articles and a textbook, Mr. Pfeifer is a prolific case writer, having been recognized in 2004 as the Darden School’s faculty leader in terms of external case sales, and in 2008 with a Wachovia Award for Distinguished Case Writer. His teaching has won student awards and has been recognized in Business Week’s Guide to the Best Business Schools. Recent consulting clients include Circuit City, Procter & Gamble, and CarMax.

     

    Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. Dave has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division. In 1999-2001, Dave took a leave of absence from academia to serve as the Executive Director of the Marketing Science Institute. He previously taught at Harvard, and was a Visiting Professor at Stanford, INSEAD, and ISB (in India). Dave was the Chairman of the American Marketing Association. He has a radio show, Measured Thoughts with Dave Reibstein, on SiriusXM Radio.

     

    Most helpful customer reviews

    3 of 3 people found the following review helpful.
    This book is incredible for any start-up company. It's ...
    By Amazon Customer
    This book is incredible for any start-up company. It's very comprehensive and will have your marketing team focused immediately on how to measure the marketing initiatives for your organization. Success resides not only in the collection of data but in the interpretation and decision making fueled by accurate and appropriate deployment of metrics as it pertains to the industry, customer demographics, goals/milestones, and desired outcomes. The only way to beat competitors and push your product/service to the top is to understand the market. The only way to understand the market is to fully comprehend what your data are telling you or not telling you for that matter. This book provides the necessary insights and guidance to properly manage data for the success of a brand. Looking for total global domination in your industry? Start here.

    2 of 2 people found the following review helpful.
    Great book, even better desk reference!
    By Anand N.
    In today's data and measurement rich marketing environment, this book is an absolute must-have for marketers at all levels. It is the most comprehensive single source of information on all the important things a smart marketer would want to track, with helpful tips about how to use them. It is encyclopedic in coverage, yet it is so much more fun to read than an encyclopedia. You can leaf through the whole book and learn a ton, and then you find yourself (at least I do!) going back again and again to refer to specific metrics. Its a must-read book, but its even more valuable as a desk-reference. I have one copy at school and another in my home office. And I've given up on trying to return it to the book shelf -- I use it so often that it sits within easy reach on my table most of the time. And, I'm really delighted to see how much new stuff the authors have added in this newest edition -- on topics from online and mobile to neuroscience.

    Kusum Ailawadi

    2 of 2 people found the following review helpful.
    The One Resource Every CMO / Marketer Needs
    By Maddie W.
    As a former CMO, I bought the 1st edition of this book back in the early 2000's. It was the first book (and continues to be the best book) to combine all related marketing metrics in one resource. I now have all three editions (two in my home office and one at work). These books provide comprehensive information on a host of metrics that enable you to train your team about how to speak "finance-language" to the CFO/finance department. It is a reference book that essentially lists all marketing related terms, their definitions, and their calculations. On top of it, the more recent editions have some great survey data that provide insight on which marketing metrics marketers find the most valuable. I have been able to use this data to explain to non-marketers why some measures are more valid than others. In sum, I highly recommend these books as primary reference material for marketers and anybody working with marketers (e.g., finance, accounting, etc.).

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